Interactive Video Advertising

Give viewers
a choice.
Watch results.

Standard pre-rolls train viewers to tune out — staring at a skip button, waiting for the ad to end. Cadalyst removes that frustration entirely. The viewer IS the decision.

Request Access VAST 4.0 · VMAP 1.0 · HTML5 · Video.js

Pre-Ad Mechanic

Viewer engages

Like hitting skip.
Short ad.

Viewer feels in control. No frustration means genuine engagement. Advertiser reaches a receptive audience — not a resentful one.

Viewer ignores

No skip.
Full ad.

Standard experience. Zero friction. Viewer stays comfortable.

Animated themes included
Clock · Gamepad · Giftbox · Wand · Reel · Custom themes available on request.

Drop-in integration
HTML5 and Video.js players

4.0

VAST compliance
VMAP 1.0 · IAB MRC viewability

Technical Foundation

VAST 4.0 & VMAP 1.0

Full compliance with IAB standards. Works with any demand-side platform or ad server out of the box.

Player Agnostic

Native support for HTML5 and Video.js players. Additional platform integrations available on request.

Privacy Ready

GDPR and CCPA compliant. IAB TCF 2.0 support built in. No third-party cookies required.

IAB MRC Viewability

Viewability tracking to MRC standards. Full analytics and session-level frequency capping included.

Fullscreen & Mobile

Dedicated fullscreen handler and mobile overlay. Works across desktop, tablet, and mobile browsers.

Patent Pending

USPTO Provisional Application #64/071,927.

Give viewersa choice.Watch results.